Instant oil change: Information about how instant oil change companies are a good business idea duri

Whenever you're opening a new business, identifying your potential customer base is extremely important. When you know who is likely to want your instant oil change service, you can target all your marketing and advertising efforts to those customer demographics. There are some pretty specific customers you can expect for an instant oil change business.

Fleet Cars

One of your most profitable customers is the fleet customer. This is any company that owns several vehicles. Pest control companies, auto parts delivery, cable television, phone companies, etc., all have a fleet of vehicles. One of your most important marketing goals should be to sign on several fleet managers to a contract that allows you to come into their location at regular intervals to service all their vehicles. This type of regular, repeat, high volume business is critical to your instant oil change business. And, because fleet cars have so many miles put on them in a year, these customers will need your services more often than consumer customers.

Corporate Office Buildings

The businesses in corporate office buildings are not single customers, but rather places you can get lots of individual customers. Many city office buildings have thousands of people who work in their building each day. Every one of them is your potential customer. You'll need to market to these customers in two different ways. The first is through the businesses located within the building.

Human Resources departments can help you market your instant oil change service by spreading the word about your service. This gives them the opportunity to market the convenience of having an instant oil change service in the parking garage as a benefit to their employees.

In addition, you'll want to market your instant oil change service throughout the building through signs in common areas. This will help you to attract customers whose human resources department does not market for you. Signs and flyers to human resources departments should go out well before your first visit to give potential customers time to sign up in advance.

Individuals

There are also lots of individual instant oil change customers you can target at public places. For example, on a day when you have no bookings at corporate office buildings or with fleet customers, show up at the local mall at a prominent entrance. You may be able to sign up customers as they walk in the door who will allow you to change their oil while they shop. Be sure to give these new customers a business card, or the schedule of when you'll next be visiting the mall. Check out apartment complexes and other businesses where the public might congregate.

As your instant oil change business grows, you'll find that you have lots of repeat clients, which will allow you to lessen your marketing efforts to some degree. But, to keep your instant oil change business growing, you'll always want to pursue the customers in these three primary demographics. Marketing your instant oil change service to fleet customers, office buildings and at public places will help you to ensure that every time your mobile oil change service arrives at a location, you're busy all day.